My Work at SEGi
Explore a showcase of the projects and skills I engaged with at SEGi University. From crafting engaging social media campaigns to writing compelling voiceover scripts, I demonstrate a versatile range of talents.
At SEGi University, I honed my expertise in planning effective content strategies for social media platforms. Dive into my portfolio to witness the creativity and innovation I bring to every project.
Convocation Day Campaign
Behind the Scenes
I created a teaser video to build excitement for SEGi’s Convocation Day, featuring students posing in their gowns and taking photos with friends during gown-collection day. The video captured the joy and anticipation of the convocation, which I posted along with a Countdown on IG Stories, with a caption to encourage students to share it with their friends and family.
The hype built quickly, and with students resharing it, the teaser video racked up over 8,000 likes in just a day, successfully boosting engagement and showcasing SEGi’s lively campus spirit.
Sowing Seeds of Inspiration
I showcased the inspiring story of Nur Alanis Dania Binti Mohammad Ali, a first-class honours graduate from SEGi College Subang Jaya, as part of a strategic feature. Through two interview videos, she shared her journey of determination to excel in her studies and support her family through financial hardships.
I complemented the videos with a detailed feature article that delved deeper into her struggles and triumphs. This campaign highlighted the pride SEGi takes in its high-achieving students, positioning Alanis as a beacon of inspiration to encourage others to persevere and aim high.
Video
Convocation Highlights
On Convocation Day, I captured heartwarming moments of students proudly showing off their certificates, celebrating with friends, even involving their parents in the excitement.
Using CapCut, I edited and posted the highlights video on the same day and posted IG Stories showcasing graduates from each faculty, including fun Boomerangs of their joyful poses.
The faculties reshared the video on their respective pages, and with students resharing it, garnered over 6,000 likes, spreading the celebration far and wide.
Celebratory Video
To wrap up the campaign, I collaborated with the Creative Team to produce a heartfelt final video congratulating all graduates for their hard work and achievements. To engage the graduates, I opened an IG Story where they could share their photos and videos from the day.
I personally tagged and thanked each contributor while sharing their submissions on our IG Stories. Additionally, I curated all the content into a Facebook album, creating a keepsake for graduates to revisit and reminisce.
SEGi College Subang Jaya New Campus Launch
Showcasing SCSJ
Newest Facilities
I organized and directed shoots to highlight SEGi College Subang Jaya’s gym, study spaces, and other modern facilities. I developed a creative concept, sourced talents, and produced scripts to create engaging videos that captured the campus’ vibrant atmosphere. The campaign successfully drove active engagement on social media and inspired students to explore and use the upgraded facilities, reflecting its strong impact.
Conducting Guest Speaker Interviews
I interviewed guest speakers to share their impressions of SEGi College Subang Jaya facilities, which included Te Whariki educators from New Zealand and expert dieticians. They highlighted how the new campus provided a well-rounded student experience, fostering not only academic excellence but also physical, mental, and personal growth.
Asking The Students:
Your Thoughts?
I conducted interviews with students to capture their first impressions of the new facilities. They shared their authentic thoughts and perspective, showing how the campus upgrade improved their overall experience compared to the old campus.
47% Scholarship Promotion?
Consider It Done!
To align with the new campus opening, I created a fun and engaging campaign to promote a 47% scholarship for new applicants. The content was launched on FB ads and shared on IG and TikTok to captivate prospective students and encourage applications. This campaign gained 134 leads and amassed 26k views on TikTok, demonstrating its success in driving engagement and interest in the college’s scholarship.
Voiceover Scripts
Thumbnail: Malaysia Needs 60,000 Engineers—Are You One of Them?
Malaysia’s semiconductor industry is booming. With giants like Intel and Infineon already here, Penang is now dubbed the Silicon Valley of the East. The government aims to double semiconductor exports to RM1.2 trillion by 2030, driving massive economic growth.
But there’s one problem: we’re short by 60,000 engineers. That’s right—Malaysia urgently needs skilled engineers to meet this demand.
SEGi’s Bachelor of Electronic & Electrical Engineering is your gateway to this thriving industry. Learn the skills you need to work in cutting-edge semiconductor facilities, drive innovation, and play a vital role in the nation’s economic success.
The question is: will you be part of this transformation or get left behind? Your future as an engineer starts here at SEGi. Contact us at SEGi Professional and Continuing Education (SPACE)!
Thumbnail: 50% Optical Stores Lack This!
Voiceover Script:
Would you trust your eyes to someone unqualified? Sadly, almost 50% of optical stores in Malaysia operate without certified optometrists, according to the Association of Malaysian Optometrists (AMO).
That’s thousands of stores run by individuals with zero background in optometry.
Eye exams from untrained practitioners, using unreliable methods, can lead to serious vision problems. It’s not just a risk; it’s a danger.
SEGi University’s Bachelor of Optometry gives you the credentials and the expertise to practice the right way as a certified optometrist registered with the Malaysian Optical Council (MOC).
TEXT: Certified Optometrist
TEXT: Malaysian Optical Council (MOC)
Get qualified, protect your patients, and build a trusted career in vision care.
TEXT: Trusted Career
Become the professional your industry needs today. Intakes for 2025 are now open!
TEXT: 2025 Intakes Open
Thumbnail: Educators, Upskill Your Path To Leadership!
Voiceover Script:
Are you ready to take your teaching career to the next level? Educators in Malaysia must adapt, upskill, and lead to make a real impact. That’s why upskilling isn’t just a choice—it’s a necessity.
SEGi’s Bachelor of Early Years Education is your path to leadership in the field of early childhood care and education.
-
TEXT: Leadership in Early Years Education
This programme doesn’t just teach theory—it prepares you for leadership and management roles, from early years centres to health and social care organisations.
-
TEXT: Practical Learning Included
With modules such as child development, social policies, and leadership, you’ll gain the expertise to shape the future of education while making a difference in children’s lives.
-
TEXT: Career-Ready Graduates
The best part? You can start building the career you’ve always dreamed of with SEGi, the leaders in early childhood education since 1997.
Are you ready to lead?